Our first stop in Florida was Sunrise surf shop in Jacksonville, Florida. Jacksonville came in at about 102 degrees during our visit, so hot that there is no reason to be outside unless your heading to the surf, given that there was no surf you wouldn't expect anyone to be in a surf shop...not the case at Sunrise, it was packed.
Sunrise Surf Shop has been Northeast Florida’s favorite surf shop since 1975, over the last 30+ years they have been sponsoring of up-and-coming surfers which is why Sunrise is really a community surf shop.
Sunrise manager Paco gave us a big friendly welcome as he does everyone in the shop, Paco has been with Sunrise for 15 years and knows how to run a great shop. His "blue" room in the back is where the huge board selection is which includes shortboards and longboards. Sunrise is a stock Walden dealer but look for Sunrise to start carrying custom Walden surfboards this summer. No doubt Paco can get you on the right board.
Besides a great board collection, Sunrise has the biggest sandal & sunglasses section we have seen to date as well as men's, women's and kid's apparel. If your in Jacksonville visit Sunrise, for more information visit http://www.sunrisesurfshop.com/
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